On my path to building a more conscious and sustainable business, I’m always finding new ways I can improve my practice. After my very first run of clothing, I was shocked by the amount of off-cuts I had leftover. At that time I didn’t know what I was going to do with them, but I couldn’t bring myself to throw them away. Over the years I’ve been collecting these pieces, knowing that I’d eventually find something meaningful to put them towards.



This Autumn I released a limited run of patchwork dresses. A labour of love project utilising all these off-cuts from past collections. I spent many hours patching them together and carefully crafting the patchwork bloomer dress. Throughout the dresses, you’ll find fabrics from every collection I’ve ever released - These dresses are like a timeline, each piece with a unique story to tell. I wanted to make something to remind consumers that we can find beauty anywhere if we look hard enough - even in objects we readily discard. I see these dresses as a piece of wearable art, to be loved and lived in for many years. These pieces weren’t just made to add another product to my collection, but to reduce my waste and turn it into a beautiful, wearable garment.


An estimated 92 million tons of textile waste is created annually from the fashion industry. Fast fashion brands are rapidly producing high volumes of clothing, giving consumers the opportunity to purchase new styles instantly with a small price tag. When we are able to purchase clothing at such a small cost, we are less likely to care for and hold onto that piece. Therefore, these pieces end up among the tons of waste in landfill. I believe it is my responsibility as a designer to minimise my waste contribution and look for ways i can better my sustainability practices.


Ways I am reducing my waste.

  • Ensuring my fabric choices are of high quality to ensure longevity.

  • Utilising my off-cuts.

  • Recycling and reusing old clothing.

  • Making garments to order.

As I further my research on ways to minimise waste and to better my sustainability practices. I would love to hear back from you, and hear your tips for reducing waste in day to day life.


 

You can look forward to a blog post every Wednesday right here. You’ll find ramblings on the importance of slow-fashion, style guides, my recent collections and much more.

Want to connect? Follow along on instagram for daily updates!



7 views0 comments

Hello and welcome!

Ebony here - designer and maker of all things Jemidee. I’ve been working on this little blog for sometime now as a way to document life, business and everything in between. Before I start spilling the beans on all that resides in my head, I thought an introduction to myself and business should be made.



About me -

I’m the granddaughter of a dressmaker on both sides, thus my passion for sewing is one that has been passed down through the generations. I have cherished memories of being taught how to draft a pattern, use a sewing machine and watching my mother working tirelessly on a patchwork quilt. These memories have formed my story and created a love for design and textiles. I first began designing and making clothing as a hobby which has now become my lifeblood - Jemidee.







Business -

Jemidee started small and is growing at a sustainable pace. I launched Jemidee at local markets alongside makers that inspired and emboldened my passion. My designs embrace slow fashion, with collections emerging at a pace that suits me and my family. From fresh linens in spring and summer, to blanket coats in winter, these pieces are versatile and made to be layered and worn trans-seasonally.


Background -

The name Jemidee is borrowed from my grandparent's farm, where my family and I have adored memories. This much loved place, has now become a home with my husband Jake, son Louie, beagle Brody. The farm is located on the southern highlands, down a winding dirt road, nestled amongst the rolling hills. Living on a rural property, it’s hard not to be submerged in a slow life. This brings a calmness to my work and has given me a backdrop of inspiration.


On the horizon -

While days roll by, I’m Invigorated by the open spaces and fresh air. Winter is heading our way and as the weather cools, my winter coats are looking mighty warm. I'll be dropping my first collection of winter coats online in the next two weeks! (Sign up to the mailer to see them first)

Want to hear the rest of my journey? You can look forward to a blog post every Wednesday right here. You’ll find ramblings on the importance of slow-fashion, style guides, my recent collections and much more.



Want to connect? Follow along on instagram for daily updates! https://www.instagram.com/jemidee/

12 views0 comments